BBC Children in Need is back for 2010 with the annual live telethon taking place on Friday 19 November on the BBC. The theme for this year is Show Your Spots Let's Raise Lots, so tune in and help us raise lots for disadvantaged children across the UK.
This year, Pudsey is accompanied by his best bear friend, Blush, who will be lending a helping paw during the busy appeal countdown. For those Facebook fans, Pudsey's page will be announcing all the latest BBC Children in Need news, while the BBC Children in Need website will allow users to put virtual Pudsey ears on photos of their families and friends, giving everyone the chance to be Britain's favourite yellow bear.
Since the BBC Children in Need Appeal started in 1980, more than £500m has been raised to make a real and tangible difference to the lives of disadvantaged young people. Last year's appeal raised a record breaking £39m with a staggering £20.3m raised on the night, through the generosity and support of the British public.
For more information, please contact lizzie.fee@bbc.co.uk
