Every year, around 5,000 young people are taken to hospital for alcohol-related illness or injuries. Heavy drinking can put young people at risk of a host of other problems, such as drug taking, violence, risky sex, poor school performance and mental health problems. But despite the damage being done, society continues to have a permissive attitude to alcohol and as such we give young people very mixed messages.
Unfortunately, efforts to educate our young people about the harms of excessive drinking will get drowned out if drinks companies continue to target young people, and while alcohol is so glamorised by the media, it is almost impossible for harm-reduction messages to compete.
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