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Marketing: Compass acts on advertising claims

The group is pulling together examples of how children and young people are affected by advertising aimed at them through devices such as product placement in films and television programmes, text messaging and internet pop-ups.

The report will be published before Christmas. The organisation will then encourage debate among organisations working with children, young people and families on what kind of solutions can be found to address the issues raised, which will feed into a campaign to achieve them.

The organisation will be receiving help in compiling the report from the National Family and Parenting Institute.

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