Sam Coniff is clear about the aims of Livity, the social enterprise he co-founded. "We've been set up to change the world but our objective is also to make a profit," he says.
The youth marketing agency works with charities, the government and companies such as Sony and Penguin. It also offers training and is home to Live, a Brixton-based magazine run by young people, and the youth music apprenticeship scheme Music 4 Good. Twenty-five per cent of Livity's profits go to grants to help disadvantaged young people gain employment.
Over the past 18 months, both staff numbers and turnover have increased and Coniff says being a social enterprise has given the organisation the flexibility it needs to succeed. "I wanted to be able to move with speed in terms of going where the opportunities lie and being a charity wouldn't have given us the fluidity and dynamism to make change."
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