Not that many, according to Jennie Johnson, who set up Kids Allowed in May 2003 when her own childcare needs were not met by what was on offer locally.
The business started from scratch, with a tiny office and a blank sheet of paper. Now Kids Allowed has two highly successful centres and will open a third in January 2008.
"Personal need was the initial idea behind Kids Allowed," Johnson says. "It was about trying to be realistic about what many families need these days. I started with my own issues, then chatted with other parents and found out what their main issues were."
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