But this affluence doesn't automatically make for an easy life for theresidents or the executive director of its family and children'sservices.
As Anne Marie Carrie, who took up the role a year ago, explains: "Peoplelook at the borough and they think of Harrods. But we have some of themost deprived wards in the country."
Carrie has just been sent the borough's joint area review. Its glowingreport - two good grades, for achieving economic wellbeing and itschildren's health service, and the rest outstanding - is also quick tonote its diverse population.
In the north of the borough, almost half of all children and youngpeople live below the poverty threshold, while the Golborne ward is oneof the most deprived areas of England and Wales. In addition, half ofthe local children go to private schools so it imports a lot of youngpeople from other boroughs.
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