This might be down to mistrust, previous bad experiences with otherstatutory services, or simply that they don't feel it's for them.Centres and schools have to make an extra effort to engage thesegroups.
1If you're not reaching some families, it's usually because you're notdoing it right. This is about trying to get into their shoes;understanding what would make them access your services and why they'renot doing that already.
2Sending out a leaflet is probably one of least effective things you cando. You need to go out and meet people face-to-face in schoolplaygrounds, GP surgeries, bus stops, and so on. Link up withprofessionals like midwives and drug and alcohol teams to visitindividual families at home. The one-to-one approach takes up a lot oftime but it works. It's all about building relationships.
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