Project
London Football Journeys
Funding
About £500 a head for 135 young people a year. Funding includes a two-year £114,000 grant from the Big Lottery Fund's Reaching Communities programme plus contributions from Tudor Trust, John Lyon's Charity, Sport Relief, Evening Standard Dispossessed Fund and Hilden Charitable Fund
Background
Social entrepreneur Alex Baine's involvement in a football project for marginalised young people in Mumbai in 2009 inspired him to take what he had learned back to his native London. "I wanted to start a project using football to celebrate the diversity of London with its different backgrounds, religions and opportunities," he says. He consulted youth groups on the negative perceptions young Londoners often had of other parts of the city.
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