Dr Peter Maguire, deputy chair of the British Medical Association's Board of Science, said Ofcom's research stated that TV advertising had an effect on children's eating habits.
He said: "We are in the midst of an obesity epidemic and must use all the tools in our armoury to prevent the next generation of British children being the most obese in history.
"The health of our children is more important than advertising revenues."
Register Now to Continue Reading
Thank you for visiting Children & Young People Now and making use of our archive of more than 60,000 expert features, topics hubs, case studies and policy updates. Why not register today and enjoy the following great benefits:
What's Included
-
Free access to 4 subscriber-only articles per month
-
Email newsletter providing advice and guidance across the sector
Already have an account? Sign in here