The Meningitis Research Foundation has warned that the success has led to high levels of complacency, with many people thinking the vaccine protects against all forms of meningitis and septicaemia.
Linda Glennie, the foundation's head of research and medical information, said the disease was being seen as a "disease of the past".
But last year there was a rise in the number of UK deaths from meningitis from 315 to 370, despite cases dropping from 2,600 to 2,500. Babies and young children are in the highest risk category.
The foundation's Race Against Time campaign, which launches later this month, includes a free leaflet to increase awareness among parents of the symptoms.
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