Since November 2004, schools have provided a free piece of fruit orvegetable to children aged four to six.
However researchers from the University of Leeds, examining almost 4,000schoolchildren in the North of England, found the 120m scheme wasnot effective in the long term.
Fruit intake increased by half a portion for the first seven months butthis boost disappeared completely when pupils were no longer eligiblefor the scheme.
The study also found parents may stop giving children fruit at home asthey assumed they were getting it at school.
Richard Watts of food campaigners Sustain said it was crucial to educatechildren as to why it was important to eat fruit.
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