The Healthy Start scheme, due to begin at the end of the year, will withdraw tokens for liquid or instant formula milk currently given to disadvantaged pregnant women, nursing mothers and young children.
Instead they will receive vouchers for milk or fresh produce worth up to 5.60 a week.
The plan follows hot on the heels of last month's nationwide rollout of the National School Fruit Scheme, in which two million children in 18,000 schools are given fruit every day (News, 14-20 January).
Health secretary John Reid said the reforms would "tackle the rise in obesity through encouraging a healthy diet at an early age".
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