Its website www.bbycks.com features a blog where photos and updates are posted to inform teens about upcoming events and includes a section where fans can send in photos of themselves wearing Babycakes clothing. The clothes feature striking graphics and slogans such as "OMG we are the club kids". The clothes are becoming popular among young people who want to stand out from the crowd.
Drake is a Canadian-born rapper on the rise. His recently released debut album Thank Me Later includes collaborations with the likes of Kanye West, Jay-Z and Lil Wayne.
His mixtape-turned-EP So Far Gone has been nominated for several awards, including the 2010 Grammys, where he was selected to perform. Drake also won two Juno Awards in 2010 for Best New Artist and Rap Recording of the Year, making him a rising star on the hip-hop scene.
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