Mick McCarthy, manager of the First Division club, and David Miliband, the schools standards minister, launched the 1.4m scheme last week.
The three-year initiative, run by Sunderland AFC Foundation, the club's charitable arm, involves visits by two double-decker buses, both known as the Black Cat Express.
Each bus is kitted out with 15 computers and manned by a youth worker, health worker, teacher and a football coach. They will teach football coaching, citizenship, environment, health and life skills.
The target is to work with 50,000 five- to 19-year-olds over the next three years. Buses will visit schools in the morning and older teens on estates and youth organisations later in the day.
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