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Editorial: We must turn spectators into participants

1 min read
Next week we reach the crescendo of a summer of sport: the 2004 Olympic Games begin in Athens.

In recent months we've had the chance to watch athletes excel at Euro 2004 and Wimbledon, at Test Matches and the Tour de France. Now the Olympics is about to showcase the world's greatest in 28 different sports.

Be prepared to be amazed. This summer's demonstration of sporting prowess has already left us spellbound. Some 2.5 billion individuals worldwide watched Euro 2004. The crowds at Wimbledon were bigger than ever, despite the weather's best efforts to dissuade spectators. Hordes of people watched the American supreme sportsman Lance Armstrong win a sixth successive Tour de France.

And if we didn't turn out, we tuned in. Thanks to television, we are more connected to sport than ever before.

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