Bruce Haines, group chief executive of Leo Burnett London, which holds accounts with McDonald's and Kellogg's, told a conference on food promotion that some campaigners and politicians were "politically opposed to any advertising".
Haines gave evidence on obesity to the Commons Health Select Committee last November. He said: "The session was not the most comfortable because the premise of innocent until proven guilty was reversed.
"Many on the committee displayed a distaste for advertising in general. This issue is giving advertising a bad name."
Haines said advertising was "a convenient target for politicians" but that banning advertising to children "wouldn't even begin to address the problem".
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