During 2009, health chiefs will work with supermarkets on initiatives such as not positioning unhealthy foods in children's eye lines.
Meanwhile, moves will be made to reduce children's exposure to junk food advertising by creating a set of principles for media outlets to follow.
The junk food proposals are among a raft of action points set out in the Healthy Weight, Healthy Lives: One Year On progress report.
Dr David Haslam, chair of the National Obesity Forum, said he believes the measures could have an impact despite the fact the new guidelines will only be voluntary. However, he argues that it is questionable whether the obesity strategy is working in general, citing examples of easy fixes that have yet to be made.
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