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Childcare: Football adverts for men-only courses

Suffolk County Council has used tactics including advertising in a football match-day programme to flag up a men-only course designed to recruit new childcarers.

The authority has run the nationally recognised Making Choices course for nearly five years but will run men-only sessions for the first time next month.

"We normally run generic ones but found the majority of candidates were female, which might be off-putting for men," said Elisa Bowdidge, Suffolk's childcare recruitment officer.

Bowdidge said the council had actively sought ways to reach men, including advertising on the radio and in Ipswich Town Football Club's programme for the biggest match of the season.

Meanwhile, using a theatre company to illustrate childcare careers has paid dividends in Peterborough. The local Sure Start strategic partnership invited Purple Monster Training to stage its drama Working With Children, featuring sketches about life through the eyes of children and childcare workers.

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