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Back Page: Hound - Between the lines in the past week's media

2 mins read
When adults accumulate air miles or loyalty shopping points they're known as rewards. But put an incentive into children's eating choices and it gets called bribery.

Both The Guardian and The Times referred to bribery in their headlines describing Glasgow City Council's reward scheme. It offers school children a chance to collect points towards MP3 players, games consoles and cinema tickets in return for healthy eating.

The Telegraph couldn't resist kicking off with a reference to the "city that gave the world the deep fried Mars bar". It too claimed that the council has resorted to bribery.

Chair of the council's health and diet working group Steven Purcell explained the thinking in different language. He told BBC Radio's Good Morning Scotland: "We would prefer to incentify the scheme rather than be seen as people who ban things."

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