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Analysis: Play - Sector aims for sustainable support

3 mins read
Backed by money from the Big Lottery Fund's 155m allocation for play, England's play sector is thinking big and hoping it can make an impact that will last for years to come. Jo Stephenson reports on how the sector hopes to make the most of its windfall.

Imagine a giant game of pass the parcel. You've waited ages for theparcel to land in your lap. Suddenly the music stops and it's there tobe opened. You can claim your prize. That's how England's play sectorfeels at the moment. A big package of lottery cash has arrived and it'sall very exciting. But how to ensure that excitement lives on?

The 155m of lottery cash is not a magic answer to the historicunder-funding of children's play, so there's a real push to ensure itmakes a lasting difference. That's why the Big Lottery Fund wants bidsto be backed by strategies that make a wider commitment to improvingplay.

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