A dove, a bus, an umbrella, a butterfly and a recycling sign might seemto have little in common. But they all reflect concerns of children andyoung people, and all are used in the logo of 11 Million, the newidentity of the Office of the Children's Commissioner that launchestoday (16 May).
Eight children and young people, aged between four and 17, all of whomwere winners of the Shout! national competition, worked with brandingagency The Team to create the design.
Eleven-year-old Sarra Sahid-Wardell, from east London, was involved injudging the competition and believes there was definitely a need for therebrand. "When I first got involved with the Office of the Children'sCommissioner I had never heard of it," she says. "I don't think myfriends have heard of it apart from when I talk about what I am doing.This rebrand will help the office become more known."
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