Increased binge drinking by under-25s and related antisocial behaviour form the main backbones of the strategy, which calls for a greater link-up between the drinks industry, police, licensing panels and local authorities to implement a code of good conduct for pubs and clubs, and provide targeted educational information.
The strategy recommends the increased use of exclusion orders to ban troublemakers from clubs and town centres; fixed penalty fines; and better enforcement by police of existing rules on underage drinking. In addition, a national audit of treatment services is proposed, and pilot programmes to discover whether early intervention will help young people. TV advertising will be targeted to avoid glamorising irresponsible behaviour to young people.
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