Responding to the strategy unveiled at the start of this week, Geethika Jayatilaka, deputy chief executive of 4Children, said: "A fundamental point is to reduce the number of young people drinking problematically and the government needs to set a goal."
Anti-alcohol campaigners said the government should also have outlined its views on alcohol advertising in the plan.
A spokesman for Alcohol Concern said: "We hoped the government would use this opportunity to issue a statement on its thinking on whether alcohol advertising regulations should be tightened to prevent young people from being exposed to advertisements to the degree that they are."
Instead, the plan stated the government would look at action on advertising once the Home Office's Review of Price, Promotion and Harm has finished.
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