There can be no doubt that this is a crucial period of development and, recognising this, the Department of Health is launching a sister campaign to its Change4Life campaign. Start4Life will provide impartial health information for parents from pregnancy to when their child reaches two-years-old.
The campaign responds to the worrying growth of obesity in children. The hope is that by targeting families early they will be able to influence long-term patterns of healthy eating and get across messages about the importance of regular physical activity at an early age.
CASE STUDY 1
The Gateshead Bosom Buddies is one of a number of local organisations that provide peer support and advice for pregnant women and new mothers on breastfeeding. The Bosom Buddies are all local women who have been trained by professionals so that they are able to support breastfeeding women. The trainers aim to be seen as independent and informative sources of advice who will listen to new mums, allow them to explore their options and help them to discover their own solutions, depending on their situation.
Register Now to Continue Reading
Thank you for visiting Children & Young People Now and making use of our archive of more than 60,000 expert features, topics hubs, case studies and policy updates. Why not register today and enjoy the following great benefits:
What's Included
-
Free access to 4 subscriber-only articles per month
-
Email newsletter providing advice and guidance across the sector
Already have an account? Sign in here
