True to form, this year’s ad warms the heart – and for us at Become, the national charity for children in care and young care leavers, it’s particularly magical to see a much-loved institution shine a light on what good care can and should look like for the 108,000 children in the UK care system.
We hear all too often from care-experienced young people how stigma and prejudice impact them – from the professionals that are there to support them, their peers and friendship groups, employers, and the wider public in various day-to-day experiences. It’s great to see the positive response that the John Lewis ad has had in general, but most importantly, from care-experienced people themselves.
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