John Lewis worked with care-experienced young people, through charity Become, to produce this year’s offering which tells the story of a couple preparing to foster a child.
Set to an acoustic cover of Blink 182’s All the Small Things, the advert shows a man attempt to learn to skateboard in order to find common ground with his new foster daughter, Ellie, while he and his partner prepare to welcome her for Christmas.
It ends with Ellie arriving at the couple’s home with a social worker and nervously bonding with her new foster father over his skateboard as a message written on the screen states: “Over 108,000 children in the UK are in the care system. We’re making a long-term commitment to support the futures of young people from care.”
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