This way of engaging young volunteers is considered by some as payment, thereby invalidating the voluntary aspect. But some young people are enthused by high-profile, "glitzy" volunteer schemes. These projects can serve as an entry point for young people who would not otherwise have considered volunteering in the first place. They raise the profile of volunteering and go some way towards altering the perception that it is dull or outdated.
However, incentives are not the be all and end all of making volunteering attractive. At Envision we are well aware that the word "volunteering" itself can have negative connotations. That's why we don't pitch our youth programme as volunteering. Instead, we say it is more about young people taking the lead. On our programme, young people identify the problem they want to tackle and are supported in designing and delivering a youth-led project tackling these issues. This kind of ownership of both issue and solution is what makes a lasting difference. This is much more effective than offering a quick reward. And it works, as demonstrated by the large number of young people who choose to stay involved with us once they have finished their projects, myself included.
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