A five-year appraisal of the Big Lottery Young People’s Fund noted that staff working on projects consistently highlighted the value of peer recruitment and word of mouth in effectively reaching young people.
The finding comes from an assessment of projects paid for by the fund since 2004, providing activities for more than 700,000 children across the UK in that time.
The fund focused on supporting projects providing activities for the disadvantaged and vulnerable young people – some targeted and some universal.
In England, in total, around two-thirds (61 per cent) of projects reported reaching young people living in deprived areas, with more than half (56 per cent) managing to engage with young people at risk of exclusion.
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