The Help Give Them A Voice campaign is due to launch in early September.
Stars such as actress Sadie Frost and musician Goldie have recorded web videos, which promote the real life issues social workers work with.
Frost said: "If this can start sending out a message that social workers are there for positive reasons, it can start encouraging positive media."
She added: "[Social work] is an amazing opportunity to help vulnerable people and I think it would be quite a good job to be a social worker."
Other stars to record videos for the campaign include Michelle Ryan, Joanna Page, Nicholas Hoult and Emilia Fox.
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