The government launched its high-profile television advertising campaign last week to tackle the recruitment crisis in social work.
The campaign comes as child protection workers struggle with caseloads as high as 30 or 40 children, and an average of 10 per cent of posts remain vacant across the UK, according to figures from public services union Unison.
But is a TV ad campaign starring celebrities including actors Sadie Frost, Samantha Morton and musician Goldie - the latter two who themselves spent time in care as children - going to help to ease the burden on the workforce?
Entitled Help Give Them a Voice, the campaign shows the celebrities each playing the role of a child or adult in need. The campaign aims to recruit new social workers, as well as those who have left the profession.
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