The Nursery Food Now campaign, conducted by the Soil Association and Organix, is asking parents to expose the truth about poor nutritional standards in early years settings. It is also calling upon the government to put in place nutritional standards that will cover all nurseries, guaranteeing better food.
The campaign has been created after research conducted by Organix in 2008 showed some nurseries spend as little as 25p per child per meal.
The campaign group has created a petition, which has already attracted more than 4,000 signatures. It has also started a group on social network site Facebook in a bid to reach more parents.
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