The campaign, created by marketing agency Dubit, is aimed at 13- to 17-year-old boys. The agency has created what it says is the first online magazine that is only available through social networking sites Facebook and Bebo.
Kate Frankum, head of marketing at the Food Standards Agency, said: "We are always looking for new ways to interact with young people. I hope that teenagers will be more willing to engage with our healthy eating advice when we communicate with them in an online environment."
The magazine will contain general content on subjects such as gaming, music and sport. Key messages about healthy eating will be interwoven into the content, and promoted by young celebrities featured on the site.
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