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DfE offers £1m contract to run foster care campaign

1 min read Social Care Care Review
The Department for Education is searching for a delivery partner to drive forward plans for a £1m foster care recruitment campaign, in response to recommendations made in the Care Review.
The government is looking to launch a foster care recruitment campaign. Picture: Viacheslav Lakobchuk/Adobe Stock
The government is looking to launch a foster care recruitment campaign. Picture: Viacheslav Lakobchuk/Adobe Stock

The contract, which will run until March 2025, will see the successful applicant “provide support and challenge to local authorities (LAs) working in small, self-selected, groups, or “clusters” to deliver an ambitious programme to overhaul fostering recruitment”.

The proposed contract is split into three strands of work:

A foster recruitment support hub to improve the journey from enquiry to application and approval across clusters of LAs and establish a pan-local authority approach to fostering recruitment work.

A foster care recruitment communications campaign – to boost the number of quality enquiries and build evidence of effective marketing strategies through a pathfinder communications campaign.

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