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#Chances4Children: Magic Breakfast announces Kellogg’s partnership

1 min read Chances4Children
Magic Breakfast has announced a new partnership with Kellogg’s to provide free breakfasts for thousands of children.
Kellogg's provided Magic Breakfast with 200,000 boxes of cereal during lockdown. Picture: Magic Breakfast
Kellogg's provided Magic Breakfast with 200,000 boxes of cereal during lockdown. Picture: Magic Breakfast

The cereal company will provide nutritious meals to more than 48,000 pupils across 480 schools five days a week, it has announced.

During lockdown, Kellogg’s supplied Magic Breakfast with 200,000 boxes of cereal to support the children of key workers and vulnerable children still at school.

Boxes were also provided as part of food packs distributed to the doorsteps of families facing food poverty.

The company has also pledged £500,000 to schools in the most disadvantaged areas of the UK to provide breakfast for a further 42,000 children.

The partnership comes amid concerns over rising levels of poverty across the UK due to the Covid-19 pandemic. 

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