Phil Neil on the Pupil Premium Plus
"Financial educators are keen on busting myths. It's understandable, but it's a mistake. It seems a good idea, but it's a very bad one. Why? Because it's flawed in principle and doesn't work in practice. If you are myth busting, your starting point is that your audience is mistaken. Researchers recommend that the best way to bust a myth is to focus on a clear statement of the reality. It may not make for such a grabby headline. But it will work a lot better."
PJ White busts myth-busting myths.
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