The #YouCanAdopt campaign aims to dispel myths over who can adopt and clearly explain the adoption process.
It also aims to target potential parents from black, Asian and minority ethnic backgrounds, as these children traditionally wait longer to be matched with a new adoptive family.
It is also designed to encourage potential adoptive parents to consider adopting older children, sibling groups and those with complex health needs or a disability.
Latest government figures show that there are more than 3,000 children waiting for adoption across the UK yet adoptions in England have fallen by a third over the last four years.
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