Naomi Eisenstadt was the founding director of Sure Start and played a major role in implementing the early years policy of New Labour. Her fascinating memoir is enlightening and thought-provoking.
Eisenstadt was a very different type of senior civil servant: American, energetic, an early years professional and from the voluntary sector. Inspiring and outspoken, she was able to utilise her personal style and naivety to her advantage in driving forward the embryonic Sure Start programme to become possibly the most popular, successful and long-lasting policy of the Blair and Brown era. She also confronts the two big questions facing Sure Start. Did it work? And, is the programme safe in the coalition’s hands?
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