Government and charities can't and shouldn't be the only investors in our children's futures - partnerships with the private sector can bring together connections and skills to help you reach further and do much more.
The Outdoor Classroom Day campaign I currently lead was founded by educators for educators. Between 2012 and 2015 the partnership of non-governmental organisations behind the campaign had reached over 120,000 children in schools in nine countries. At that point Project Dirt took it to Unilever, as one of a handful of initiatives chief executive Nick Gardner was pitching to the Dirt is Good/Persil team.
The Dirt is Good team saw the simple, scalable idea, the proven track record and the potential impact. At the time they were rebooting their Dirt is Good mission worldwide, and so a perfect partnership was born.
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