Retail partnerships play a crucial role in enabling charities like Home-Start UK to provide support to families. Such partnerships align with a retailer’s strategic objectives but also make a real difference to families and communities.
In an ongoing cost-of-living crisis, retail partnerships provide a way for charities to reach a retailer’s large customer base and help create real social impact by raising vital funds, creating awareness, and offering other support opportunities like volunteering.
1. Find a good fit. Seek out a retailer whose values and business model feel like a natural fit with your organisation. Ask yourself: “Does a partnership make sense from a customer point of view, and does it feel authentic?”
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