Best Practice

Leadership: Corporate partnerships can motivate young people

2 mins read Management Leadership Youth Work
UK Youth has been around for 100 years. To have survived and thrived as a charity for so long, we've always had to look for new ways of funding the important work we, and our network, do with young people.

Now, I don't claim to have been around to see many of those changes, but even as a relative newcomer to the sector I know the shifts we have seen over recent months have been on a significant scale.

Many of the traditional funding streams have either gone or are being phased out, while the money that is around is harder to get hold of as more organisations are chasing it. All in all, it's a tough time to be a charity working to support young people.

Conscious of these changes, we have had to look for new ways of bringing in money. We are now building relationships with corporate partners including O2, B&Q, Barclays, Nokia, Starbucks and UPS. The key to each of the programmes we are developing with these partners is that we each work to our respective strengths.

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