After a successful partnership with education charity ContinYou, Kellogg's has recently teamed up with charity Forever Manchester to offer grants to schools in the UK to fund breakfast clubs for disadvantaged children. The company's European headquarters is in Manchester, where it also has its largest UK factory.
A study by Kellogg's in 2014 found that 85 per cent of schools had a breakfast club, with the highest proportions in the North East, the North West and Greater London.
What are breakfast clubs?
According to the Kellogg's study, around half of breakfast clubs start at 8am, enabling most parents to drop off their children and get to work or college on time. Kellogg's research with 2,000 working parents, found that 45 per cent of schools in the UK provide a free breakfast either at a breakfast club or during school hours.
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