"Information is a passion of mine. It unlocks doors and underpins their outcomes in a range of areas, whether it be health, schooling, employment or training, " she says.
Taking this strength of opinion into account it is easy to see why Scottish information service Young Scot decided she was the best candidate for the chief executive role, which she took up last week, beating off competition from 80 other applicants.
For Macdonald a key priority as chief executive will be to build on the organisation's use of new technology, in particular online social networking and mobile phone communications. This has already included the development of a mobile cyber cafe, which involves a van kitted out with laptops and broadband access that travels around Scotland, with the aim of turning any venue into an instant internet cafe.
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