What does your role involve?
I'm responsible for communications and stakeholder engagement for the Scottish youth organisation Young Scot. This role covers everything from leading social marketing to building relationships with the public, private and voluntary sectors.
Who is your main audience?
Young Scot is the national youth information and citizenship agency for Scotland. We work with young people aged from 11 to 26 so they're our primary audience, although we segment between those at school age and those who are "post-school", which includes higher or further education and employment, as well as those who are at risk of poorer outcomes.
Does communicating with young people present challenges?
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