This was always ambitious, but figures published last week revealing a rise in the number of children living in poverty show the targets are slipping out of reach.
Catherine Fitt, director of children's services for Newcastle, is determined to help councils up their game in reducing child poverty.
She's working with the Centre for Excellence and Outcomes in Children and Young People's Services (C4EO), leading its work on child poverty.
Together, they're collecting examples of good practice from local authorities and their partners in charities, health services and Jobcentre Plus.
Once that's done, councils will be offered specialist support to tackle child poverty and C4EO will run a series of roadshows to publicise its findings.
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