ACTION
Initially launched as a pilot in Barnsley's Central district, the Rose Vouchers project, run by charity Alexandra Rose, has been so successful it has expanded to other areas of the town.
The premise of the initiative is simple: the vouchers are worth £3 per child every week (double if the child is less than a year old) and can only be redeemed at markets that sell fresh fruit and vegetables.
As Laura Hammerton, Barnsley Council's family centre development manager, explains an initial expression of interest in the scheme was followed up with a bid for funding that led to its launch in the town in December 2016.
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