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Childhood obesity: Government bans junk food adverts aimed at young people

2 mins read Health Coronavirus
Child health leaders have welcomed a government ban on junk food adverts on television and online before 9pm in a bid to tackle childhood obesity.
Adverts for junk food are set to be banned online and on TV before 9pm. Picture: Adobe Stock
Adverts for junk food are set to be banned online and on TV before 9pm. Picture: Adobe Stock

Prime Minister Boris Johnson today announced a raft of measures in a bid to cut obesity in people of all ages after research showed those classed as obsese or overweight are more likely to fall seriously ill after contracting Covid-19.

According to government documents accompanying the plans, one in three children leave primary school obese or overweight.

The Royal College of Paediatrics and Child Health (RCPCH) states that one in four children are classed as medically overweight by age five.

As part of its new “Better Health” campaign the government is set to introduce new laws banning the advertising of foods high in fat, sugar or salt (HFSS) on television and online before 9pm which is when experts say children are most likely to see them. 

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