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Paediatricians criticise delay in plans to ban junk food adverts

2 mins read Health
“Disappointing” government plans to delay a ban on junk food adverts on TV and online will slow efforts to tackle rising childhood obesity, paediatricians have warned.
Restrictions on advertising junk food will now come into force in January 2024, ministers have said. Picture: Adobe Stock
Restrictions on advertising junk food will now come into force in January 2024, ministers have said. Picture: Adobe Stock

Currently one in four children living in the UK are overweight by the age of five, according to the Royal College of Paediatrics and Child Health (RCPCH), with those living in deprived areas worst affected.

Despite these figures, the Department for Health and Social Care has announced plans to delay a ban on adverts promoting deals on foods and drinks high in fat, salt, or sugar for a year.

Dr Max Davie, paediatrician and RCPCH officer for health improvement said: “It is disappointing to see the government go back on its policies to address junk food marketing. “We have epidemic levels of child obesity across the UK and given the far-reaching health effects of obesity, we are storing up huge problems for children and young people. The policies were a crucial step to addressing these issues.

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