Girlguiding UK will use the petition to lobby the government to enforce tighter control on the media’s use of airbrushed images. It believes that young girls who see these images are subjected to "unrealistic pressures" which can seriously damage their self-confidence.
The last annual Girlguiding UK Girls Attitude Survey published in July 2009 revealed that out of more than 1,000 girls half of those aged 16 to 21 would consider having cosmetic surgery to change their appearance. The survey also revealed that 42 per cent of girls aged 11 to 16 have tried dieting or cutting down on certain foods to improve how they look.
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