Research several years ago had indicated a lack of awareness of The NYA in Whitehall and Westminster, and we had concerns that many of our potential stakeholders across the country were unaware of our work and the services we offer. At the same time, we wanted to test the satisfaction of our existing customers with our work.
In summary, its findings were that, overall, those currently using our services had a positive perception of The NYA and its services.
- The most frequent words associated with The NYA were: informative, influential and professional.
- Generally, external stakeholders think highly of The NYA and have a good understanding of what we do.
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