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The National Youth Agency: Comment - The press, the markets andyoung people

1 min read

The recent Youth Challenge Competition, "Actions Speak Louder...", was a wonderful testimony to the creativity, energy and potential of young people to shape and bring about positive changes in communities. Were the national press interested? No, of course they weren't. Some social commentary was tucked away in the middle pages of a magazine and there was some local coverage. Nationally, no thanks. Positive images of young people do not equal news.

Of course, the press wouldn't print if people did not buy. No money equals no market. So why is it, then, that people buy the populist stuff? Why aren't people interested in what is going right, as opposed to the latest scandal? Why aren't all those parents - who we know from policy, research and basic common sense to be so important in the lives of young people - why aren't they boycotting newspapers until they tell a more balanced tale?

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